2024 Christmas Food Trends. Asda’s signature flavour christmas 2024 following the success of asda’s first ever signature flavour in 2023, the asda innovation team, led by senior director of trends and. As we look ahead to christmas 2024, key food trends are emerging.

Purchases go beyond just a loaf of bread to include pancakes for breakfast options, and sweet treats to snack on throughout the festive season. Nevertheless, value and quality will remain high on the agenda for shoppers, watson says, but he believes “there is far more optimism around christmas 2024” than.